Launching a website, whether for business or recreational reasons, requires some knowledge before it as you want to have a stable, well-optimized and neatly designed presentation in the digital world.
Yes, it can be stressful work, especially when you plan to make money with the website, but it does not have to be that stressful when you know some basic things that pave the road for success.
Just to know, there are a lot of online marketing tools that could help you, but some of these are overpriced and you do not need them really. We recommend you checking the Kartra pricing as this tool has everything you need for the marketing for your website. For now, let’s see what we should know before we launch our first website.
Create a pre-launch webpage and get leads
It is in our psychology to wait for something as countdown intrigues us and makes us more enthusiastic.
Before you start the website, you might want to create a pre-launch page where you will present some of the key features and ideas for the page you plan to run.
This can generate more people as they will wait for you. Another good thing would be to integrate lead subscriptions so you can collect information about the potentially interested people and let them know when you launch the project.
Ensure 100% free-of-plagiarism high-quality content
If there is one thing that keeps the users, even when the page is tremendously slow, then it has to be content. High-quality content becomes viral, people love to talk about it and the best way to get promotion and attraction is through high-quality content.
Depending on your niche and industry, you might want to create How-To tutorials, tips for something or the latest news from a certain industry. Whatever your industry is, make sure you create unique content that you do not steal, but the one that helps people to make them laugh or solves their problem.
Get in touch with the influencers
Before you run the website, it would nice if you could get a response from someone who is influential in your niche.
You would want to have a podcast, an interview or any type of interaction with the influencer as people will trust you even more and you will start to grow.
BuzzSumo is a great tool that allows you to see how did share your post, which is useful when you on the hunt for the influencers. But remember, to have an influencer to share your post, you need to provide high quality and useful content.
Prepare XML sitemap of your website
An XML sitemap is a document that Google (or any other search engine) uses to crawl your website easier, which in return gives you a faster time of indexing the content and the website.
Though this is a bit tech-savvy task, you will have to do this either on your own or by hiring an SEO expert to tweak your site a bit. There are a lot of plugins that can do this for you – if you use WordPress CMS, the Yoast SEO plugin has an option for XML map-generating, so make sure to use it.